Brand Identity & Website Design

Project Objective

Velosting is a web hosting platform offering domain registration, VPS servers, cloud solutions, and scalable hosting for businesses of all sizes. As the brand aims to serve startups, small businesses, and enterprises with reliable and high-performance hosting services, a professional, trustworthy, and technology-forward logo was essential to reflect its core offering.

Design Objectives

The objective was to create a clean and professional brand identity that instantly communicates trust and reliability to Velosting’s business audience. The typography was crafted to reflect speed and high-performance capabilities, while the server icon reinforces Velosting’s core services in scalable hosting and advanced server solutions. The overall design needed to be versatile, recognizable, and effective across various digital and marketing platforms.

Research & Insights

Before starting the design, I conducted research on:

• Industry competitors: GoDaddy,AWS, Hostinger.
• User expectations: Business owners seek brands that signal stability, security, and high-performance capabilities.
• Design trends: Simplified, geometric server icons; dynamic motion-inspired elements; bold typography for memorability.

Concept Development

Typography

A bold, custom sans-serif font was selected to create a strong, modern presence. The clean lines and slightly forward-leaning angles were intentionally designed to express speed, growth, and forward momentum, reflecting Velosting's promise of high-performance hosting.

icon

The icon integrates a stacked server symbol with dynamic motion lines, symbolizing:

• The icon combines a stacked server symbol with motion lines to represent high-speed performance, fast data transfer, and scalable server infrastructure.

Color Palette

• Green (#4CAF50): Symbolizes growth, stability, and eco-friendly data operations.
• Black: Represents authority, professionalism, and power.